Program ROI Builder
Build a visualization that demonstrates the return on investment of your DevRel initiatives.
Beta
ROI Calculator
Define your investment parameters
Used to calculate Net Present Value (NPV)
ROI Analysis
Developer Advocacy Program (1 Year)
ROI
86.7%
Net Benefit: $520,000
NPV
$472,727
Discount Rate: 10%
Payback Period
6.4 mo
Break-even point
Cumulative Cash Flow
Costs
Benefits
Net
Q1Q2Q3Q4
$1.2M$800K$400K$0-$400K
Cost Breakdown
Personnel (60%)
Events (20%)
Content (13%)
Tools (7%)
Benefit Breakdown
New Customers (40%)
Reduced Support (11%)
Contributions (18%)
Retention (31%)
ROI Sensitivity Analysis
Impact of varying input parameters
This sensitivity analysis shows how changes in key parameters affect the overall ROI. The steeper the line, the more sensitive the ROI is to that factor.
Customer Acquisition +/-20%
Personnel Costs +/-15%
Event Costs +/-30%
Discount Rate +/-5%